Lead design
ZF SCALAR - SaaS Mobility Platform Transformation
Led product design across a 5-app mobility platform at ZF, mentored 8 designers, and drove design maturity from level 1 to 3, bridging startup agility and enterprise scale post-acquisition.
Year :
2021 - 2026
Industry :
Transport
Client :
ZF
Project Duration :
5 years
Context
Bestmile, a Swiss autonomous mobility startup where I was sole designer, was acquired by ZF, a €40B global automotive leader. I transitioned with the product and became Lead UX and Product Designer on SCALAR, ZF's AI-powered fleet orchestration platform. The challenge: scale a startup design culture inside a 160,000-person enterprise without losing speed or quality.
My Contribution
I owned design across 5 apps simultaneously: Fleet Orchestration Dashboard, Traveler App, Driver, Attendant, and Operator apps. Beyond delivery, I co-led the design organization: mentored 8 designers, coordinated a cross-functional community of 20, and defined role clarity and governance during post-acquisition team expansion. I introduced ResearchOps foundations, formalized discovery rituals, and built the first structured feedback loops via JIRA and recurring retrospectives.
Strengthening Design Culture
I initiated the annual Design Retro process and facilitated the Design Community of Practice across 20 designers. I mentored 8 junior and mid-level designers through significant organizational change. I also structured foundational ResearchOps practices: organized user recruitment, standardized research documentation, and improved insight accessibility across teams.
Outcomes
5 apps designed and shipped
8 designers mentored, 20 coordinated
Design maturity level 1 to 3
Migration delivered in 9 months
4 companies onboarded
Supported the product and UX strategy for SCALAR, selected as a reference platform for the European ULTIMO project.
ResearchOps were built from scratch
Traveler App
Discover a glimpse of my work on the passenger experience at Bestmile and ZF SCALAR: benchmarking, user journey mapping, field testing and continuous improvement within a complex mobility ecosystem.
Blog
More Projects
Lead design
ZF SCALAR - SaaS Mobility Platform Transformation
Led product design across a 5-app mobility platform at ZF, mentored 8 designers, and drove design maturity from level 1 to 3, bridging startup agility and enterprise scale post-acquisition.
Year :
2021 - 2026
Industry :
Transport
Client :
ZF
Project Duration :
5 years
Context
Bestmile, a Swiss autonomous mobility startup where I was sole designer, was acquired by ZF, a €40B global automotive leader. I transitioned with the product and became Lead UX and Product Designer on SCALAR, ZF's AI-powered fleet orchestration platform. The challenge: scale a startup design culture inside a 160,000-person enterprise without losing speed or quality.
My Contribution
I owned design across 5 apps simultaneously: Fleet Orchestration Dashboard, Traveler App, Driver, Attendant, and Operator apps. Beyond delivery, I co-led the design organization: mentored 8 designers, coordinated a cross-functional community of 20, and defined role clarity and governance during post-acquisition team expansion. I introduced ResearchOps foundations, formalized discovery rituals, and built the first structured feedback loops via JIRA and recurring retrospectives.
Strengthening Design Culture
I initiated the annual Design Retro process and facilitated the Design Community of Practice across 20 designers. I mentored 8 junior and mid-level designers through significant organizational change. I also structured foundational ResearchOps practices: organized user recruitment, standardized research documentation, and improved insight accessibility across teams.
Outcomes
5 apps designed and shipped
8 designers mentored, 20 coordinated
Design maturity level 1 to 3
Migration delivered in 9 months
4 companies onboarded
Supported the product and UX strategy for SCALAR, selected as a reference platform for the European ULTIMO project.
ResearchOps were built from scratch
Traveler App
Discover a glimpse of my work on the passenger experience at Bestmile and ZF SCALAR: benchmarking, user journey mapping, field testing and continuous improvement within a complex mobility ecosystem.
Blog
More Projects
Lead design
ZF SCALAR - SaaS Mobility Platform Transformation
Led product design across a 5-app mobility platform at ZF, mentored 8 designers, and drove design maturity from level 1 to 3, bridging startup agility and enterprise scale post-acquisition.
Year :
2021 - 2026
Industry :
Transport
Client :
ZF
Project Duration :
5 years
Context
Bestmile, a Swiss autonomous mobility startup where I was sole designer, was acquired by ZF, a €40B global automotive leader. I transitioned with the product and became Lead UX and Product Designer on SCALAR, ZF's AI-powered fleet orchestration platform. The challenge: scale a startup design culture inside a 160,000-person enterprise without losing speed or quality.
My Contribution
I owned design across 5 apps simultaneously: Fleet Orchestration Dashboard, Traveler App, Driver, Attendant, and Operator apps. Beyond delivery, I co-led the design organization: mentored 8 designers, coordinated a cross-functional community of 20, and defined role clarity and governance during post-acquisition team expansion. I introduced ResearchOps foundations, formalized discovery rituals, and built the first structured feedback loops via JIRA and recurring retrospectives.
Strengthening Design Culture
I initiated the annual Design Retro process and facilitated the Design Community of Practice across 20 designers. I mentored 8 junior and mid-level designers through significant organizational change. I also structured foundational ResearchOps practices: organized user recruitment, standardized research documentation, and improved insight accessibility across teams.
Outcomes
5 apps designed and shipped
8 designers mentored, 20 coordinated
Design maturity level 1 to 3
Migration delivered in 9 months
4 companies onboarded
Supported the product and UX strategy for SCALAR, selected as a reference platform for the European ULTIMO project.
ResearchOps were built from scratch
Traveler App
Discover a glimpse of my work on the passenger experience at Bestmile and ZF SCALAR: benchmarking, user journey mapping, field testing and continuous improvement within a complex mobility ecosystem.