Conception Graphique

Johan J., Colored Diamond Gemologist

Business card, website and LinkedIn banner for an independent colored diamond gemologist.

Année :

2026

Industrie :

Gemology, Fine Jewelry (B2B)

Client :

Time investment Oman

Durée du projet :

2 weeks

The mission

Johan J. is an independent gemologist specialized in colored diamonds. His work covers the analysis of stones, research and expertise, and the sale of selected diamonds to jewelers.

The brief: give him a premium, credible presence for a demanding B2B audience, with a business card, a website and a professional social banner.


Concept and positioning

In a trade built on trust and rarity, the brand had to feel as precise as an expert report and as refined as a jewelry house.

The identity pairs a deep navy with a soft gold emblem: a diamond framed by geometric ornament and fine scrollwork, drawing on the codes of heritage jewelry.

Audience: jewelers and jewelry houses looking for rare colored stones.

Brand attributes: premium, precise, trustworthy, rare.

Visual identity

  • Emblem: a gold circular mark with scrollwork, a rotated square and a diamond at its center

  • Palette: deep navy and soft gold, with midnight blue and black for the imagery

  • Typography: a geometric sans serif in widely spaced capitals for the wordmark and the name

  • Imagery: colored diamonds in pink, white, orange and violet on midnight blue and black

  • Pattern: fine gold facet lines, used as a subtle texture on the business card

Deliverables

  • Business card: a navy face with the emblem and wordmark, and a white face with the contact details, navy icons and gold facet lines

  • Website

  • LinkedIn banner

Blog

Conception Graphique

Johan J., Colored Diamond Gemologist

Business card, website and LinkedIn banner for an independent colored diamond gemologist.

Année :

2026

Industrie :

Gemology, Fine Jewelry (B2B)

Client :

Time investment Oman

Durée du projet :

2 weeks

The mission

Johan J. is an independent gemologist specialized in colored diamonds. His work covers the analysis of stones, research and expertise, and the sale of selected diamonds to jewelers.

The brief: give him a premium, credible presence for a demanding B2B audience, with a business card, a website and a professional social banner.


Concept and positioning

In a trade built on trust and rarity, the brand had to feel as precise as an expert report and as refined as a jewelry house.

The identity pairs a deep navy with a soft gold emblem: a diamond framed by geometric ornament and fine scrollwork, drawing on the codes of heritage jewelry.

Audience: jewelers and jewelry houses looking for rare colored stones.

Brand attributes: premium, precise, trustworthy, rare.

Visual identity

  • Emblem: a gold circular mark with scrollwork, a rotated square and a diamond at its center

  • Palette: deep navy and soft gold, with midnight blue and black for the imagery

  • Typography: a geometric sans serif in widely spaced capitals for the wordmark and the name

  • Imagery: colored diamonds in pink, white, orange and violet on midnight blue and black

  • Pattern: fine gold facet lines, used as a subtle texture on the business card

Deliverables

  • Business card: a navy face with the emblem and wordmark, and a white face with the contact details, navy icons and gold facet lines

  • Website

  • LinkedIn banner

Blog

Conception Graphique

Johan J., Colored Diamond Gemologist

Business card, website and LinkedIn banner for an independent colored diamond gemologist.

Année :

2026

Industrie :

Gemology, Fine Jewelry (B2B)

Client :

Time investment Oman

Durée du projet :

2 weeks

The mission

Johan J. is an independent gemologist specialized in colored diamonds. His work covers the analysis of stones, research and expertise, and the sale of selected diamonds to jewelers.

The brief: give him a premium, credible presence for a demanding B2B audience, with a business card, a website and a professional social banner.


Concept and positioning

In a trade built on trust and rarity, the brand had to feel as precise as an expert report and as refined as a jewelry house.

The identity pairs a deep navy with a soft gold emblem: a diamond framed by geometric ornament and fine scrollwork, drawing on the codes of heritage jewelry.

Audience: jewelers and jewelry houses looking for rare colored stones.

Brand attributes: premium, precise, trustworthy, rare.

Visual identity

  • Emblem: a gold circular mark with scrollwork, a rotated square and a diamond at its center

  • Palette: deep navy and soft gold, with midnight blue and black for the imagery

  • Typography: a geometric sans serif in widely spaced capitals for the wordmark and the name

  • Imagery: colored diamonds in pink, white, orange and violet on midnight blue and black

  • Pattern: fine gold facet lines, used as a subtle texture on the business card

Deliverables

  • Business card: a navy face with the emblem and wordmark, and a white face with the contact details, navy icons and gold facet lines

  • Website

  • LinkedIn banner

Blog